* TZB HAUSTECHNIK is included in the audit – verification of printing expenses system of the Audit Bureau of Circulations (ABC) of the Czech Republic. The current circulation of the magazine is at www.absccr.cz

** Actual subscription price, expedition terms, themes of each issue of magazine and price list of advertisement are on website www.casopistzb.cz

Target groups

• Planners of Technical Building Equipment
• Salesmen specialising in the field of Technical Building Equipment
• Facility managers
• Flat companies and co-operatives
• Managers of businesses, services, and contracting companies
• Realisation companies (from small businesses through medium teams up to bigger contracting companies)
• Investors
• Energy producing companies
• Research and advisory companies
• Public administration
• Pedagogues and students of professional schools and universities

Distribution

• Subscribers
• Direct mailing to target groups
• Sale at specialised fairs and shows focused on civil engineering, engineering, energy and housing
• Bookshop of technical literature Czech Technical University (ČVUT), Prague 6
• Sale through website www.casopistzb.cz

Sales promotion

• Direct mailing campaigns focused on the B2B target groups
• Advertisement in print media (B2B segment)
• Internet support through website www.tzb-haustechnik.cz, which is part of internet portal and also on-line magazine for professionals www.asb-portal.cz
• Cross promotion through other media of JAGA
• Media partnerships with professional conferences
• Gifts for subscribers in the form of publications and magazines of publishing house JAGA
• Reader information system (special offers discounts for subscribers)
• Presentation at exhibitions

Reader´s profile

The typical reader is a university or secondary-school educated man in the productive age of between 23 and 55. To the reader group belong, although to a lesser extent, women. A prevailing section of readers operate in design and realisation companies, who use in their professions the information gained from TZB HAUSTECHNIK magazine. This is also reflected in the growing interest in information from the world of practice and in non-commercial information on current products and trends in the Slovak market

 Source: Publisher`s internal research

 

Regular columns in TZB HAUSTECHNIK magazine

News

Up-to-date information from home and from abroad in the field of technical devices of buildings – national and European policy in area of technical building equipment, current events, people, companies, conferences, seminars, exhibitions, contests, other activities, projects, constructions

Realisations

Interesting realisations from the viewpoint of technical building equipment put in their broader contexts

Reporting

A report from an interesting event, exhibition, conference and the like, subject analysis

Profile

Profiles which do not want to introduce only people and companies dealing with technical facilities in the Czech Republic but at the same time they want to be a space for inspiration and thinking on the state in a given field

Energy

A strategic field, the importance of which has been increasing especially in recent history, and not only with regard to climate change, but also regarding the overall economic situation in Europe and the world. Renewable resources, the energy efficiency of buildings and energy audits of buildings – these are terms which hold an ever more important place in the field of technical facilities

Heating

Sources of heat, boilers, boiler rooms, heating systems, heating bodies, floor and wall heating, radiators, chimneys, pumps, fireplaces. Technical and software solutions, trends, visions, legislation, standards, state policy

Ventilation, air-conditioning, cooling

Ventilation and air-conditioning devices, air distribution systems and their parts, air-conditioning units, ventilator fans, pipeline network, recuperation devices, cooling and freezing machines, armature of cooling and freezing machines. Discussion with expert of choice themes and a great amount of other interesting information

Indoor environment

The quality of the indoor environment, its health aspects, harmful substances indoors, the spreading of air pollutants and their impact on human health, the purity of air, work efficiency, the perceived quality of indoor air, legislative requirements, assessment criteria and parameters, measurement methods

Sanitary equipment and installations

Water, sewerage, gas, fire protection, sets of sanitary equipment, bathrooms, WC, design, hot water preparation, distribution lines, fittings, drinking water and its treatment, hygiene, technical and software solutions, trends, norms, legislative, interesting experiences from practice

Metering, regulation, and control technology

The field whose importance was geometrically increased in recent years. Regulation elements, thermal regulation, automated and automatic regulation systems, consumption control and metering of heat, water, gas and electricity, division of costs for heating, pressure measurement. Control systems which contribute mostly to the ‘intelligence’ of a building

Electrical installations and lighting technology

Devices of electrical installations and electrical installations themselves, conductors and cables, security devices, weak current, lighting, light sources, saving electrical energy and efficiency of lighting, interior lighting, public lighting etc.

Facility management

Technical facilities of buildings are one important aspect that a successful facility manager has got a good command of. The section provides information from the area of TZB and about specific experiences of facilities managers in the Czech Republic and abroad

Opinions and facts

An original view of themes that are often perceived as controversial or not quite scientifically substantiated. The column opens up space for a wider discussion, enabling everyone to maintain their own opinion

Company information

Information of companies on actual technical news – products, technologies, solutions, services
 

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